MyCAA-APPROVED BUSINESS PROGRAM

MARKETING PROFESSIONAL

No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy.

CERTIFICATION: MOS

PROGRAM COSTS: Varies

COURSE CONTACT HOURS: 375

PROGRAM DURATION: 6 Months

EXTERNSHIP AVAILABLE: Yes

The Marketing Professional

No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy. Professionals in this field understand consumers, how to reach consumers and how to put a product in the best light possible for sales. Anyone can master the fundamentals of business and management, but it’s important to sustain that business by translating your skills into sales through marketing. Successful sales initiatives require sound marketing strategy to effectively explain the benefits of your product or service to exactly the customers who will keep your business going for years to come.

The Marketing Professional Program

The Marketing Professional course outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Students will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.

This course provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of ?practical marketing and business vocabulary. Additionally, students will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

Certification Opportunities

After completing this course, you should be able to:

  • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives
  • Analyze how the characteristics of the business environment can impact marketing decisions
  • Analyze the possible impacts of marketing research on a business plan
  • Evaluate how consumer characteristics and behavior affect marketing strategies
  • Compare B2B and consumer markets
  • Compare various considerations in product and services marketing
  • Analyze how integrated marketing communications (IMCs) are developed and implemented
  • Analyze the considerations and process of creating a pricing strategy
  • Distinguish marketing channel options, considerations, and interactions
  • Use Microsoft Office

Technical Requirements

WINDOWS USERS

  • Windows 7, XP or Vista
  • 56K modem or higher
  • Soundcard & Speakers
  • Firefox, Chrome or Microsoft Internet Explorer

MAC OS USERS

  • Mac OS X or higher (in classic mode)
  • 56K modem or higher
  • Soundcard & Speakers
  • Apple Safari

SUPPORTED BROWSERS

System will support the two latest releases of each browser. When using older versions of a browser, users risk running into problems with the course software.

  • Windows Users: Firefox, Chrome, Explorer
  • Mac OS Users: Safari, Chrome, Firefox

SCREEN RESOLUTION

We recommend setting your screen resolution to 1024 x 768 pixels.

SUGGESTED PLUGINS

  • Flash Player
  • Real Player
  • Adobe Reader
  • Java

 

I had someone there every step of the way. They walked me through what could have been a very stressful process. It put me on a path that started an epic journey.

-Kasey, Fort Riley

Everything was easy and my advisor with The Major Group walked me through it all. This was my third time going to college and by far the least stressful enrollment process.

-Felicia, Ft. Campbell

I loved the whole process. Everyone was very helpful and made sure that the program I wanted to join was something I wanted to do. It also helped me put my goals in place.

-Crystal, Fort Riley

There was a lot of help along the way, which was great. It was smooth and everything went well.

-Elizabeth, Fort Gordon

It was easy, simple, and quick. There was someone there every step of the way to help you fill out all the required documents. I would recommend to all military spouses who want to go to school, especially if you’re a stay-at-home spouse.

-Aeisha, Hunter Army Air Field

Everything was very easy to do and got done rather quickly from start to finish.

-Anne, Schofield Barracks, Hawaii

The enrollment process was quick and easy. Lots of help when needed.

-Rita, NAS JRB Fort Worth

 

"I had someone there every step of the way. They walked me through what could have been a very stressful process. It put me on a path that started an epic journey."

-Kasey, Fort Riley

"Everything was easy and my advisor with The Major Group walked me through it all. This was my third time going to college and by far the least stressful enrollment process."

-Felicia, Ft. Campbell

"I loved the whole process. Everyone was very helpful and made sure that the program I wanted to join was something I wanted to do. It also helped me put my goals in place."

-Crystal, Fort Riley

"There was a lot of help along the way, which was great. It was smooth and everything went well."

-Elizabeth, Fort Gordon

"It was easy, simple, and quick. There was someone there every step of the way to help you fill out all the required documents. I would recommend to all military spouses who want to go to school, especially if you’re a stay-at-home spouse."

-Aeisha, Hunter Army Air Field

"Everything was very easy to do and got done rather quickly from start to finish."

-Anne, Schofield Barracks, Hawaii

"The enrollment process was quick and easy. Lots of help when needed."

-Rita, NAS JRB Fort Worth

STILL CONSIDERING YOUR OPTIONS?

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We are proud partners with organizations that provide military spouse support and employment.

Military Spouse Employment Partnership Logo Military Spouse Mentor Logo National Military Family Association Logo Hiring Our Heroes Logo USA Cares Logo

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