The Marketing Professional

No matter how great the product or how brilliant the management, no good business can succeed without a sound and effective marketing strategy. Professionals in this field understand consumers, how to reach consumers and how to put a product in the best light possible for sales. Anyone can master the fundamentals of business and management, but it’s important to sustain that business by translating your skills into sales through marketing. Successful sales initiatives require sound marketing strategy to effectively explain the benefits of your product or service to exactly the customers who will keep your business going for years to come.

The Marketing Professional Program

The Marketing Professional course outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Students will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing.

This course provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of ?practical marketing and business vocabulary. Additionally, students will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

Certification Opportunities

After completing this course, you should be able to:

• Compare various considerations in product and services marketing
• Analyze how integrated marketing communications (IMCs) are developed and implemented
• Analyze the considerations and process of creating a pricing strategy
• Distinguish marketing channel options, considerations, and interactions
• Use Microsoft Office

Technical Requirements

SCREEN RESOLUTION

We recommend setting your screen resolution to 1024 x 768 pixels.

SUGGESTED PLUGINS

• Flash Player
• Real Player
• Adobe Reader
• Java